The ICON Foto Experience

A high-impact editorial portrait experience for founders, leaders, and creatives whose work already carries weight.

The Icon Session exists to create signal clarity.

In moments where attention is fast and judgment is instant, perception arrives before explanation.
The Icon Session shapes that moment.

The outcome is presence.
Credibility.
Recognition without explanation.

This experience is designed for those who understand that how you are seen shapes how your work moves in the world.

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The best and most effective and potent parts of YOU!

A NOTE FROM DAUSS

I’ve spent most of my life watching how people are read before they speak.
In boardrooms, on stages, in quiet rooms with a single chair and a single light, I’ve seen how quickly conclusions are formed and how rarely they’re reconsidered. Presence lands fast. Signal arrives before story.
The people I work with already carry depth, responsibility, and lived authority. Their work holds weight. What’s often missing is not confidence or clarity, but a visual language strong enough to carry what they already are into the world without dilution.
The Icon Session exists for that moment.
It’s a focused, editorial process designed to translate internal authority into an external image with lasting strength. The work is shaped through precision, restraint, and intention, resulting in imagery that carries itself across rooms, platforms, and contexts.
When it’s done well, the image holds on its own.
That’s the work I care about.
That’s the work I’m here to do.
— Dauss

This experience is designed for people who understand the power of visual communication and take their professional presence seriously.

For those who see their personal brand as a long-term asset, not a trend or a posting strategy.

For leaders, founders, and creators who are ready to be seen with clarity, confidence, and intention.

You value quality. You understand investment. You recognize that how you show up visually shapes how your work is received.

The Icon Session is built for entrepreneurs, thought leaders, and creatives whose work already carries weight and deserves imagery that reflects it accurately and consistently.

I've worked with hundreds of thought leaders and entrepreneurs around the world, creating clarity, magnetism, and aligned success within their elevated rebrand.

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**MY MISSION**

and approach to photography is about finding the heart of your uniqueness and creating visuals that illuminate your **superpower.**

This is an invitation to explore who you are becoming.

We use imagery to shape a future-facing presence that’s felt immediately. The goal is resonance. An image that holds attention, invites curiosity, and stays with the viewer long after they’ve moved on.

The work isn’t about capturing who you are in this exact moment, but articulating direction. Where your leadership is heading. What your work is growing into. The version of you that’s already taking form.

The process allows room for intuition, play, and creative range, guided by clear strategy and thoughtful direction. Space to experiment. Space to arrive.

The setting can be familiar or expansive. A place that grounds you, or a place that stretches you.

The location follows the vision.